Banff & Lake Louise Tourism has launched a pilot project called “Park Mode” inviting Albertans and international visitors to play an active role in protecting one of their most visited “backyard” destinations.
Park Mode is Banff & Lake Louise Tourism’s responsible visitation initiative is designed to make it easy and rewarding for visitors to be part of the solution.
It encourages simple actions like carpooling, respecting wildlife, and supporting the community.
On Saturday, June 13, visitors who arrived in vehicles with four or more passengers were rewarded with free passes to Whyte Museum of the Canadian Rockies.
The Park Mode pilot is delivered by Banff & Lake Louise Tourism in collaboration with local partners including the Whyte Museum and Mt. Norquay.
For more details go, https://www.banfflakelouise.com/shift-into-park-mode
CJWE talks with Christie Pashby, Director of Public Affairs for Banff & Lake Louise Tourism:
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